Article

Literary Agent Shows How

I gave Michael Larsen a preview of the Promotion Monkey newsletter before it was released.

First he said:

"Congrats on starting the newsletter. It has the same strong, honest, no-nonsense voice of experience I heard in your talk."

Then he said:

"If you've got a salable product or service that you can sell online, the Web is a gold mine. Karl Palachuk's proven, no-nonsense advice will help you get your share of the gold. Subscribing to the newsletter will be like investing in a stock that's guaranteed to pay large dividends."

I appreciate these comments, especially from someone who is a published author AND an extremely successful literary agent.

Michael has been a successful writer, agent, and marketeer for more than thirty years. I can't even count all the books he has authored or co-authored. Some of my favorites are:

- Guerrilla Marketing for Writers: 100 Weapons to Help You Sell Your Work (co-author)

- How to Write a Book Proposal  

- How to Get a Literary Agent  

Michael and his wife, Elizabeth Pomada, have also produced a entire series of books called Painted Ladies: San Francisco's Resplendent Victorians, which highlight the beauty and social significance of Victorian houses in San Francisco.

That series of books has been going strong for 30 years!

Michael is an interesting character, especially as a literary agent. First, he's a heckuva nice guy and very approachable. Second, he lives in San Francisco and not New York or L.A.

Third, Michael is a living example of someone who knows the difference between promotion and advertising. Michael lives the life of someone in love with his chosen profession.

Here's what I mean:

Go to the Larsen-Pomada Literary Agency web site. Now float your mouse over "The Savvy Author." Click through those links.

What you'll find is a series of free articles that are jam-packed with great information. How to write a book proposal. How to create a promotion plan. How to make yourself irresistible.

All free. No strings attached.

In addition, Michael and Elizabeth are extremely active in the writers community in San Francisco, and statewide. They organize conferences. They speak at conferences. They make themselves available.

Why?

Well, partly because they obviously love doing what they're doing. That's the best "job" in the world. A second part is to be a resource for writers at every level in hope of stumbling on the next great book. After all, Michael and Elizabeth are agents. They need great books to survive.

Third, as the market evolves, everyone with a computer can click out a bad book and get it printed for less than $10/copy. Michael is interested in educating authors and keeping standards high. After all, as someone who has been in the literary world his entire life, he has a stake in professionalism.

Michael contributes again and again and again, at every level he can think of. He lives the kind of professional life, and has the kind of professional success that I plan to highlight in the Promotion Monkey newsletter.

I'm honored to have Michael's endorsement.

I hope you'll sign up for your subscription on Monday.

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"If you've got a salable product or service that you can sell online, the Web is a gold mine. Karl Palachuk's proven, no-nonsense advice will help you get your share of the gold. Subscribing to the newsletter will be like investing in a stock that's guaranteed to pay large dividends."

-- Michael Larsen,
Literary Agent
Author, Guerilla Marketing for Writers
and many other books

"I enjoyed your newsletter again this month; great job on getting that out regularly with great content – I admire how you continue to add so much value."

-- Brad Kowerchuk
Bralin Technology Solutions